Powersports Market Weathers Supply Turbulence, Expands With Exciting New Models
The powersports industry emerged from the pandemic in better health than anyone could have predicted. Unfortunately, impressive spikes are often
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Polaris
Powersports is Bucking the Trend for Traditional Aftermarket
Tapping into trends before an upward trajectory is a definitive goal for any business. For the automotive aftermarket, hitting the mark
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Auto Industry News: Barrett-Jackson Results, Extreme E Saudi Opener, March Sales Numbers, and Interesting Industry Shake-Ups
As Q1 comes to a close, the arrival of spring seems to work its annual magic. March new vehicle sales
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Auto Industry News: Baja 1000 Results, V-8 Wrangler Rubicon, Polaris Shake-Up and Self-Driving Racecars
There is a lot to cover this week, as awards roll in for the 2020 Baja 1000, Hot Wheels Legend
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Bright Future for Truck and Off-Road Lighting
Highly-competitive and bursting with innovation, the truck and off-road lighting category shows serious growth potential over the next few years.
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NEW Fab Fours Stubby Bumper for Jeep Purists on a Budget
Let’s get straight to the point—Fab Fours brought an incredible-looking 2020 Jeep Gladiator to the 2019 SEMA show, rocking a
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Prepping for Off-Road Season: What You Need and Where to Go
If you’re anything like us, we bet you spent late fall pushing your rig to its limits. After all, you
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Battle of the SxS’s: Can-Am and Textron Off Road Set Their Sights on Polaris
It must be nice to be in a category all your own—controlling the game, thus setting the bar and calling
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Auto Industry News: Off-Road Warriors, Polaris Punts… Again, & a Wicked Fast Roadster
In this week’s auto industry news, we break down the changing off-road landscape, a Polaris fire hazard, a jaw-dropping Mercedes
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